Month: June 2016

Felena Hanson is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace and community for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses.  Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

I wanted to learn more about Felena’s 2020 goal of supporting 20,000 women in the launch and growth of their businesses.

Confidence has been most critical in her journey.  It’s really important to believe in yourself.

One of Felena’s philosophies is that, “you’re only as strong as your community around you.  You’re not meant to launch a business alone.”

Her advice to aspiring female entrepreneurs

  • Think through the details (e.g., accounting, legalities, etc.) and establish a firm foundation for your business.  Consider this a step by step process.
  • Believe in yourself and find really strong collaborators .  Find that sense of community and you can’t find it, build it yourself.

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Maz Schirmer is recognized as a pioneer in the area of women’s self-development.  She is the Director/Founder of the Institute of Women International and the creator of Creatrix®, which focuses on the Female Brain/Mind Process.  Maz is a respected author and innovator.  She has dedicated her life to transforming and empowering the lives of other women.

I wanted to talk to Maz to learn more about her journey and her approach to personal development.

Her philosophy:

Surrender.  Stop fighting with yourself.  You are good enough yourself.  All other things can be changed.

 

Her advice to aspiring female entrepreneurs

  • Re-frame how you see yourself.
  • True beliefs are those that will allow you to stand in your authentic truth.

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It takes a great idea plus tenacity and action to make it all happen.  Sheila Benjamin is the creator of ZipMyself which is a 2 in 1 dressing tool.  Sheila has a great combination of courage, persistence and curiosity and I wanted to learn more about her inspiring journey.

Sheila says, “ZipMyself is a 2 in 1 Dressing Tool that can assist you with zipping the back of your dress and help you button your blouse or shirt.  I love wearing dresses but I often need help with zipping the back. One day, I forgot to ask a friend to zip down my dress after an event and it took me 20 minutes to get out of the dress.  I searched Google for 2 hours and couldn’t find anything to help me solve my problem. Something said “you can make what you want to see in the marketplace.”  So, I started bringing ZipMyself to life in Jan. 2014 and it has been a real roller coaster ride!  I had no experience in this space however I am living my dream of being a business owner and loving it!

Her philosophy:

It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live.   ~Mae Jemison

Her advice to aspiring female entrepreneurs

  • Research your idea and find a way to get it to the marketplace.  Research counts toward bringing your vision to life.  Take advantage of all of the free information that’s available.
  • If you can see it in your mind’s eye, you can do it.  You don’t have to know everything.  For everything you don’t know, you will connect with people on your journey who can support your vision and propel you forward.

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Kirstyn Shaw has had a penchant for fashion since she started sewing at the age of six, but it wasn’t until she had her “quarter life crisis” that she decided to make a career out of it. With a bachelor’s degree from UCLA and a degree in apparel manufacturing from the Fashion Institute of Design and Merchandising (FIDM), Kirstyn wasted no time diving into the business. In 2008 she began designing and producing eco-friendly women’s clothing for kika with her mom, Kim Shaw. While Kirstyn is a production wizard and has built great relationships in the business, her true passion is at the intersection of technology, sustainability, and fashion.

I wanted to talk to Kirstyn to learn more about the business models she has explored.

Her Business Philosophy: 

Do unto others as you would have done unto you – show kindness and respect in your relationships.

 

Her advice to female entrepreneurs

  • Don’t fall in love with your inventory.  Inventory can be one of the biggest killers in a business.
  • Know what you’re good at and delegate the rest.  Delegation is key.

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