25: Kirstyn Shaw Dresses A Better World Through eCommerce
Kirstyn Shaw has had a penchant for fashion since she started sewing at the age of six, but it wasn’t until she had her “quarter life crisis” that she decided to make a career out of it. With a bachelor’s degree from UCLA and a degree in apparel manufacturing from the Fashion Institute of Design and Merchandising (FIDM), Kirstyn wasted no time diving into the business. In 2008 she began designing and producing eco-friendly women’s clothing for kika with her mom, Kim Shaw. While Kirstyn is a production wizard and has built great relationships in the business, her true passion is at the intersection of technology, sustainability, and fashion.
I wanted to talk to Kirstyn to learn more about the business models she has explored.
Her Business Philosophy:
Do unto others as you would have done unto you – show kindness and respect in your relationships.
Her advice to female entrepreneurs
- Don’t fall in love with your inventory. Inventory can be one of the biggest killers in a business.
- Know what you’re good at and delegate the rest. Delegation is key.