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33: Sarah Kunst Reinvents Fitness

Sarah Kunst is founder and CEO of Proday, the celebrity personal training fitness app. In addition, Kunst an investor and entrepreneur who has worked at Apple, Red Bull, Chanel and Mohr Davidow Ventures. She is also a contributing editor at Marie Claire Magazine. Her philanthropic interests include Venture for America and The US State Department’s Tech Women program.

Sarah is on the 2015 Forbes Magazine 30 under 30 list, a judge for the 2016 Forbes 30 Under 30 and named a top 25 innovator in tech by Cool Hunting. She has been recognized for her work in Business Insider as a 30 under 30 Woman in Tech and Top African-American in Tech and Marie Claire Magazine named her a Young Gun to watch. She also writes for Techcrunch, Fortune and Entrepreneur.com. Marc Andreessen named her one of his 55 Unknown Rock Stars in Tech.

I wanted to talk to Sarah to learn more about the steps she took in creating a mobile app and I was also wondering how she was able to collaborate with celebrity trainers.  Our conversation was very enlightening.  For example, we discussed the importance of building credibility and leveraging connections in order to build a successful brand.

Her Philosophy

  • Be unimpeachably good.  Be good in such a way that no one can deny it.

Her Advice to Aspiring Female Entrepreneurs

  • Be clear on what your bigger goal is and why you’re doing what you’re doing.
  • Whenever possible how to build your company.  Do this work beforehand.
  • Don’t quit your job before you start figuring out a business model or how you’re going to grow your company.  Spend time learning what you need to know and learning about the market.  Start building out relationships and even closing deals before you quit your job.  Look at your time and determine what you can devote time now to building your company.

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