Month: August 2016

Mariquel Waingarten has been an entrepreneur since she was 24 years old.  For her first venture she created and managed a boutique hotel in Buenos Aires, Argentina, her hometown.  Most recently, Mariquel is the co-founder of Hickies a new lacing technology that turns any sneaker into a slip on.  She is also the co-founder of Sudacas, a company that brings South American design objects to the rest of the world.

When it comes to new product development, curiosity is key. We must constantly question industry norms in order to create differentiated products and services.   During our interview, Mariquel provided wonderful examples of this and I felt really inspired after listening to her speak about her journey.

Her Philosophy

  • Work with other women who have driven personalities and powerful ideas along with capabilities for management.
  • Change something that is not done in the best way.  Don’t impose unfair things on your customers.  Focus on details that will completely change the experience of your customer.  Place yourself in the shoes of the customer and change little things that are unfair or are not done in the best way.

Her Advice to Aspiring Female Entrepreneurs

  • Take the leap of faith.  Take a chance and try.  Amuse yourself with what you could become.
  • Give yourself the opportunity  of being something different, of being fearless.  Prove to yourself that you can do it.  You deserve that chance.  You deserve to give yourself that opportunity.

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Emmaly Knecht is the owner and designer of eba totes. Eba totes are eco friendly bags produced in LA and feature two inside compartments and a waterproof lining. Emmaly strives to create a business that promotes a better ethical standard for fashion accessories and empowerment of women in the business world.

I believe that the best new product ideas solve a problem by using a unique and creative approach.  Oftentimes, we know that a problem exists just from our own daily lives.  However, the challenge is in figuring out how to solve the problem using your own unique voice.  Emmaly has embodied this approach in her creation of Eba Totes and I wanted to learn more about her product  development process.

Her Philosophy

  • Be honest with your customers.  Realize that people want to know who you are.  They really want to know who they’re buying from.  Emmaly’s philosophy is based on creating something that’s eco friendly and made in the U.S.

Her Advice to Aspiring Female Entrepreneurs

  • Read.  There are many different tools and things that you can read to learn about business.
  • Have a plan but know how to pivot if you needed.  Be humble enough to say, “this is what my future customers would want.”
  • If you believe in something, make it happen.  Consider other ways approaches.  Read and figure out how others have done it.  Be realistic but continue to pursue your dream.
  • If you’re starting your business as a side hustle, be well organized.  Make a list if you’re feeling overwhelmed.
  • Take the time that you need to learn about the industry and how to create your product.

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Cheryl McCants is a bilingual, award-winning, communication and marketing professional with more than 25 years of integrated strategic development and global crisis communication experience.  Throughout her career as both strategist and spokesperson, she has worked in the educational, real estate development, retail, footwear, telecommunications, manufacturing, pharmaceutical, construction, nonprofit and media industries.  She is an articulate and compelling story-teller who is passionate about business, branding and community building.

Our conversation was very enlightening as Cheryl gave great details about the importance of story telling.

Her Philosophy

  • Everything will be okay in the end and if it’s not okay, it’s not the end.

Her Advice to Aspiring Female Entrepreneurs

  • Once you have your business plan in place, create a strategic communication plan.  This will make it easier to stay focused on your business objectives.
  • Leverage your resources.  There are small business development centers across the U.S. that are federally funded and they give free or low cost services.
  • Use your network to identify connections that can introduce you to clients.
  • Work with other women and lift each other up so that we can all succeed together.

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Kim Ades is the president and founder of Frame of Mind Coaching and JournalEngine™ Software.  Author, speaker, entrepreneur, coach, and mother of five, Kim is recognized as one of North America’s foremost experts on performance through thought mastery. By using her unique process of integrating online journaling in her coaching, Kim helps her highly-driven clients to examine and shift their thinking in order to yield extraordinary results.

During our conversation, Kim talked about the importance of documenting thoughts and patterns that occur in your life so that you can better understand how to become more resilient from an emotional standpoint.  I believe that processing thoughts in this way can really boost one’s chances for success and I actually walked away from our conversation feeling a difference in my mindset.  So, I think that Kim’s approach can be very meaningful.

I’m curious about your thoughts.  If you find this conversation at all intriguing, please leave a comment below.

Her Advice to Aspiring Female Entrepreneurs

  • Start to challenge your beliefs and trade them up for something more aligned with your actual goal.
  • When you’re faced with conflict or stressful situations, ask yourself, “What do I want and is my approach getting me there?”

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