Month: September 2016

Lisa Fetterman is the founder and CEO of Nomiku, the first home sous vide immersion circulator machine on the market. Lisa has been featured in Wired, MAKE, and Forbes, and was named on both Forbes and Zagat Survey’s 30 Under 30 lists for her pioneering work in the food space. Lisa has worked at some of the top restaurants in the country including Babbo and Jean-Georges in New York and Saison in San Francisco. She lives in San Francisco where she and her husband-cofounder have brought manufacturing back to the states with their new Wifi-Nomiku device.

I wanted to learn more about Lisa’s experience in designing and launching a new device for the at home chef.

Her Philosophy

  • Do the most good you can do with what you have.

Her Advice to Aspiring Female Entrepreneurs

  • Start today and sell whatever you can. Even if you don’t have your final product right now, you need to start selling. You need to start knowing what that feels like and who your supporters are.
  • Reach out to everyone and tell everyone your story. Tell everyone what you’re trying to do.
  • Realize that we don’t compete against each other as startups.  We compete against people not caring…
  • It’s pretty important to do something right now, whether it’s writing a blog entry whether it’s helping them a neighbor.  Do something with your special set of skills that go towards our mission your.

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Nomiku Sous Vide Cooking Device

 

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Maple syrup is part of Dori Ross’s Canadian birthright. She grew up on a farm in rural Ontario, where tapping trees was simply a weekend hobby. After a twenty plus year career in marketing, when Dori moved to Vermont she couldn’t contain her passion for maple. She found herself tapping her Vermont trees with her three kids, who would run off the school bus every day to check the taps. Then they’d spill three quarters of the sap while running with full buckets up to the house. (Keep in mind it takes over 40 gallons of sap to make one gallon of syrup!) Fortunately, this was not yet a business. It was just fun.

It seemed inevitable that any food business Dori started would involve maple. But instead of tapping her own trees and selling the maple syrup, Dori realized that she wanted to use her marketing experience to help hardworking sugar makers and to elevate the status of maple, which is a true luxury food.

So she teamed up with local sugar makers in the Mad River Valley. They supply her with single-source syrup, some of which she sells. The rest gets delivered to a group of local Vermont artisan candy-makers, who transform the liquid staple into solid and truly unique goodies in the Tonewood line – a maple cube, maple cream and maple flakes.

Her Philosophy

  • Keep things really focused and rework things all the time to drill down.  Keep it simple.

Her Advice to Aspiring Female Entrepreneurs

  • Don’t be afraid of taking risks. Everyone just has to realize that they’re not alone. It’s scary for anyone that takes this job if they feel fearful. That’s OK because it is a scary thing to do.
  • Jump off that cliff and and do it because you’ll regret not doing it you won’t regret failure because at least you took a risk.

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Candice N. Mackel is a graduate of Morgan State University, a full time entrepreneur, owner of Candice Nicole Public Relations (CNPR) and Creator of Women Who Hustle, which is a women’s organization that recently celebrated one year. She started CNPR 9 years ago and has worked with some of the top talent in music and film including Spike Lee, TI, Meek Mill, Big Boi, Tika Sumptner, Marsha Ambrosius + many more.  Candice is also the VP of Marketing for the Alliance of Women in Media (DC Chapter) and the Author of “The PR Puzzle”.

Starting a business takes more than desire.  There must also be a willingness to act.  It’s impressive that Candice started her PR firm right out of college and I wanted to better understand how she was able to find the courage to start a business at such a young age.

Her Philosophy

  • Always remain a student.  Always have an open mind to new things.  Never ever think that you know too much.

Her Advice to Aspiring Female Entrepreneurs

  • Have thick skin.  If someone tells you “no”, you have to keep on pressing on.
  • Know that being an entrepreneur doesn’t happen over night.  It takes time to build you brand.  Never give up on yourself.
  • Always remain a student in your industry.
  • Realize that you will always have to answer to someone, whether it’s your boss or your customers/clients.
  • Condition yourself to be able to multi-task at the beginning.

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Seema Alexander is a business strategy coach who empowers purpose-driven women to make the transition from corporate life to entrepreneurship.  She does this by helping her clients to maximize their credibility, productivity and profitability in business.

I wanted to talk to Seema to get her thoughts on what it takes to successfully transition from a corporate environment.  Not only has she made the leap herself, but she’s also coached many women to success.

Her business philosophy: 

  • Do what you love and do it often.

Her advice to aspiring female entrepreneurs:

  • Don’t start a business just to make more money.  Focus on purpose first.
  • Have a strategic plan or blueprint in place for your business.  Consider the products/services align to your market and how you will get your message out there.
  • Invest in yourself and hire someone in a strategic capacity to help you.
  • Build a community by creating authentic relationships with other entrepreneurs.
  • Be mindful of what it will really take to create a business.

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