48: Cyndi Prince Created LooHoo Wool Dryer Balls
Cyndi Prince is the founder of LooHoo, LLC, a Maine-based company. She created LooHoo Wool Dryer Balls, which are reusable, energy-saving alternatives to dryer sheets. The product was designed specifically for those who are concerned about protecting both their family’s health and the environment.
Cyndi has been awarded a SPANX by Sara Blakely “Leg Up” Promotion, was selected as the SBA Business Award and was a recipient of the Eileen Fisher Woman-Owned Business Grant.
Cyndi’s journey is really interesting. She created her product based on a need that she discovered during a transitional time in her life. There’s a really important lesson to be learned here. New product or service ideas can be discovered by asking two simple questions: 1) What needs arise as a result of transition in life; and 2) are there compelling and innovative ways to solve those needs through a product or service?
Build an incredible team. Surround yourself with amazing people.
Her Advice to Aspiring Female Entrepreneurs
- Just start.
- Keep going for it no matter how many road blocks you hit.
- Ask questions. People are out there to help. You just have to ask the right questions. Keep asking and keep knocking on doors.
- Focus on sales and get a lot of practice selling things. This is crucial , especially with product based businesses.