Kara Goldin is on a mission to keep the world healthy and hydrated. She created Hint, Inc., a successful line of water flavored with natural fruit oils and essences. Most recently, Kara has ventured into Hint Sunscreens based on the same premise of providing natural goodness. During our conversation, we discussed how Kara defied conventional wisdom in the beverage industry by launching her first product line without many ingredients that are considered industry standards. Kara also talked about the importance of engagement through storytelling as a way to help others understand her brand’s relevance.
Among Kara’s many accolades, she has been named among Fortune’s Most Powerful Women Entrepreneurs and Forbes’ 40 Women to Watch Over 40. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg.
Think about how to help others through business.
Her Advice to Aspiring Female Entrepreneurs
- Use storytelling to make your brand or product more appealing to others.
- Be the voice of your consumer.