Category: Podcast

Susan Burns is a business strategist and legal adviser to women-owned, small businesses. She is also founder and CEO of Small Business Legal School, an online learning course designed to support success by helping business owners become legally savvy.

 

 

To be legally savvy, consider the following….

  • Business structure
  • Contracts and negotiations
  • Employee agreements & classifications (hiring employees versus independent contractors)

 

Intellectual Property Concerns

  • Trademarks or Service Marks: Protect your brand identity; Trademark registration involves various nuances – use a trademark lawyer  to minimize legal risks
  • Copyrights:  Protect your tangible medium of expression
  • Patents:  Protect your design/invention

 

To find a good lawyer

  • Network and ask other business owners to find out who they are using; ask for referrals
  • Be the boss:  interview each potential lawyer regarding their background, philosophy to determine whether they will fit with your business needs; Also, make sure they are well versed in the area of concern
  • Don’t choose a lawyer who “talks down” to you
  • Don’t be afraid to say “no, not interested”

 

 

Her final advice to aspiring female entrepreneurs

  • Become educated about your legal needs
  • Seek good legal counsel
  • Always cover your assets!

 

 

Links

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Originally from the Caribbean island of St Lucia, Mala Bryan is a model based between Miami Beach, USA  and Cape Town, South Africa.  She recently created and launched her own company, Malaville, and started it off with a line of black and brown skin toned dolls with kinky/curly hair.

Her brand philosophy: 

Have passion… passion can drive success!

What does being Queen Bee mean to her? 

Inspiring and empowering those around you.

Her advice to aspiring female entrepreneurs:

  • Don’t think too much about pleasing people; do what you feel is okay.
  • Tap into your intuition – see what the world needs and create something that you would love to help change the world in a good way

Links

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Kristen Robinson is the Social Media Head Coach of KR Design and is known as the Military Spouse Business Mentor. Kristen helps entrepreneurs with their social media struggles and help them build their social media presence to grow their email list to launch online. She has a passion for military spouses and helps them build online businesses that create flexibility and freedom within the military lifestyle. As a US Marine Corps military spouse, Kristen started her company, KR Design, to create a business to support her husband’s military career while constantly moving from one location to the next. She loves her business because it allows her to do what she loves from anywhere in the world.

Her social media philosophies: 

  • Engagement is critical:  content is king but engagement is queen and she rules the house.
  • If you’re going to take the time to be on a platform, take the time to learn about it.
  • Be consistent.

Her advice to aspiring female entrepreneurs for conquering social media:

  • Focus on engagement and relationship  building
  • Create a centerpiece (e.g., blogpost, etc.).  Then re-purpose content for social media
  • Mix it up (e.g., promotions, inspiration, etc.)
  • Plan and schedule content in advance –
    • Find two to three hours per week to create content in advance
    • Find desired images to accompany content
    • Schedule postings
  • Use a tool to automate and schedule posts
  • Respond to comments
  • Be consistent

Interview Links

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Malene Barnett is the president and design director of Malene B. Carpets, a company specializing in creating handcrafted custom carpets for prestigious residential and commercial environments. Working together with Interior Designers and Architects, Malene creates timeless masterpieces that enrich any setting.

Her brand philosophy:  Be worldly; live boldly!

Where does she find inspiration?

  • From traveling and the people around her.  She loves to tell the story of places she’s been….

Her product development process:

  • Get inspiration from photographs
  • Create a vision for new product
  • Develop sketches and create artwork
  • Create samples (strikeoffs)
  • Launch!

Her moment of clarity: 

Stick with what you have been developing as a brand and what people are expecting from you.

What does being Queen Bee mean to her?

You are one who’s not afraid to take any chances.  You’re a risk taker.  You’re strong.  There will be doubts but a Queen Bee listens and allows herself to move through all of the fears knowing that she will be supported with whatever decision that she makes.

 

Her advice to aspiring female entrepreneurs:

  • Do the research.  Really know all the players in your industry.
  • Just start your business; don’t be afraid to start!

Interview Links

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Luxurious carpets from Malene B.

 

 

Kayla Beckmann is the owner of Small Fox Media, a media house specializing in TV, film and social media services.

 

Her Philosophies

  1. Know your self worth.  Never settle for anything less than what you think is good for you.
  2. Her favorite quote:  “Do your thing. Do it unapologetically.  Don’t be discouraged by criticism.  Pay no mind to the fear of failure – it’s far more valuable than success.  Take ownership.  Take chances and have fun.  And no matter what, don’t stop doing your thing.”  (Anonymous)

 

Biggest Challenge

Figuring out how to get her business started from an administrative standpoint

 

Her strategies for getting inspired…

  • Collaborating with creative people
  • keeping lists of her ideas

 

Kayla’s advice to aspiring female entrepreneurs:  

Make a plan and just do it!  You’ll never really feel prepared.

 

Question to consider:

When it comes to  business, what’s my “big hairy” goal?

What’s my step by step plan for accomplishing my goal?

 

Interview Links

 

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Ade Hassan is the owner and creator of Nubian Skin, a new line of lingerie that caters to women of color.

 

Her Philosophy:  Have self belief; believe in yourself and that you have what it takes to be successful.

 

Challenges she faced with starting her business…

  • Finding time to focus and to come up with ideas while working full time
  • Finding a manufacturer within the lingerie industry
  • Financial aspects

 

What’s most exciting about her business?

Getting her product into shops such that any woman from any background can get nude lingerie that fits her needs

 

Ade’s advice to aspiring female entrepreneurs…

Do the work to make sure your business idea is viable then focus on proper planning

 

Questions to consider:

  • How can I create a business that solves a huge gap in the marketplace?
  • How can I network to find the resources I need to support the launch of my product line?
  • What’s the true cost of starting my business and how can I manage cash flow?

 

Interview Links

 

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Melanie Wales is the owner and creator of Pure Angora Knits.  She uses 100% Pure English Angora Wool to create beautiful, luxuriously, soft hand woven items and she does this by partnering with her well-loved angora bunnies.

 

Her philosophy:  blend versatility, necessity and simplicity in order to find success.

 

Challenge she faced as a female entrepreneur:

  • Figuring out how to incorporate social media into her business

 

What’s most important to Melanie right now?

…maintaining balance

 

Interview Links

 

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The Beehive podcast was created to provide supportive knowledge to women who want to start a business but are either unsure about how to make the first step or are afraid of failure.  The overall mission is to encourage and inspire other women to take the entrepreneurial leap. We’ll use the journeys of others as examples of how to move beyond fear and into success.  Through the podcast, I am hoping to show other women many different possibilities exist when it comes to creating and owning a business.

 

Every week, I will be interviewing an inspiring and motivating entrepreneur to get the story behind her success. There is a very loose storytelling format for each show. Some questions will be the same from week to week. So, in general, you’ll know what to expect. However, the conversation will be tailored to fit the product/service of each guest. During each interview, we will discuss her journey as a designer and innovator.  This includes her philosophy as an entrepreneur, her keys to success, and, of course, her personal advice to women who are trying to find the courage to make that entrepreneurial leap.

 

Some of the common questions and prompts include:

  • Tell us the story behind your product or service. Tell us about your first prototype. How did you come up with this concept?
  • Tell us about your worst moment as an entrepreneur?
  • What fears did you have about starting a business and how did you conquer those fears?

 

Leading up to the launch of this podcast, I’ve taken some time to consider the question, what does it take to be a successful entrepreneur?  There are many schools of thought. However, I have come to the conclusion that success is a mindset because it starts in the mind of the innovator and, as a vision, can only be physically articulated when there’s mental clarity, tenacity and drive. In other words, one must be clear about the vision, must have perseverance and focused effort to bring the vision to life. This has become even more evident based on my first sampling of interviews.

What does it really take to be a Queen Bee? Each episode of the Beehive is created to answer this question. I would love to know your thoughts because really the Beehive is created just for you, the female entrepreneur, aspiring entrepreneur or small business owner – the Queen Bee. If you want to understand the potential to start a business, if you want to be inspired and motivated with practical advice, come and join us.

 

If you like what you’re hearing, please leave a great review and rating on iTunes.

Thanks for taking the time to listen to a little bit of my journey.  Let’s talk again soon.

~Alisa

 

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