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2: How Melanie Wales used versatility and persistence to develop a new product line

Melanie Wales is the owner and creator of Pure Angora Knits.  She uses 100% Pure English Angora Wool to create beautiful, luxuriously, soft hand woven items and she does this by partnering with her well-loved angora bunnies.


Her philosophy:  blend versatility, necessity and simplicity in order to find success.


Challenge she faced as a female entrepreneur:

  • Figuring out how to incorporate social media into her business


What’s most important to Melanie right now?

…maintaining balance


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