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25: Kirstyn Shaw Dresses A Better World Through eCommerce

Kirstyn Shaw has had a penchant for fashion since she started sewing at the age of six, but it wasn’t until she had her “quarter life crisis” that she decided to make a career out of it. With a bachelor’s degree from UCLA and a degree in apparel manufacturing from the Fashion Institute of Design and Merchandising (FIDM), Kirstyn wasted no time diving into the business. In 2008 she began designing and producing eco-friendly women’s clothing for kika with her mom, Kim Shaw. While Kirstyn is a production wizard and has built great relationships in the business, her true passion is at the intersection of technology, sustainability, and fashion.

I wanted to talk to Kirstyn to learn more about the business models she has explored.

Her Business Philosophy: 

Do unto others as you would have done unto you – show kindness and respect in your relationships.


Her advice to female entrepreneurs

  • Don’t fall in love with your inventory.  Inventory can be one of the biggest killers in a business.
  • Know what you’re good at and delegate the rest.  Delegation is key.


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