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37: Mariquel Waingarten Creates Unconventional Products and Experiences

Mariquel Waingarten has been an entrepreneur since she was 24 years old.  For her first venture she created and managed a boutique hotel in Buenos Aires, Argentina, her hometown.  Most recently, Mariquel is the co-founder of Hickies a new lacing technology that turns any sneaker into a slip on.  She is also the co-founder of Sudacas, a company that brings South American design objects to the rest of the world.

When it comes to new product development, curiosity is key. We must constantly question industry norms in order to create differentiated products and services.   During our interview, Mariquel provided wonderful examples of this and I felt really inspired after listening to her speak about her journey.

Her Philosophy

  • Work with other women who have driven personalities and powerful ideas along with capabilities for management.
  • Change something that is not done in the best way.  Don’t impose unfair things on your customers.  Focus on details that will completely change the experience of your customer.  Place yourself in the shoes of the customer and change little things that are unfair or are not done in the best way.

Her Advice to Aspiring Female Entrepreneurs

  • Take the leap of faith.  Take a chance and try.  Amuse yourself with what you could become.
  • Give yourself the opportunity  of being something different, of being fearless.  Prove to yourself that you can do it.  You deserve that chance.  You deserve to give yourself that opportunity.


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