Month: December 2016


Michelle Moy is the Co-Founder and CEO of Up Dog Toys.  She and her team make functional, cool, modern dog toys for the design savvy pup and owner.  Michelle works full time alongside her husband and Co-Founder/CMO, Billy Shih.  Her favorite co-worker though is her corgi, Odin, who was the main inspiration for starting Up Dog Toys.

Michelle and team started out as a successfully funded Kickstarter in Fall of 2014 and have been growing as a small independent company since.  They are continuing to produce more colors of their first toy, The Odin, and will be expanding their line soon.

In our conversation, we discuss the many fears that can arise and how important it is to get past those fears when starting a new venture.

Her Philosophy

Done is better than perfect.


Her Advice to Aspiring Female Entrepreneurs

  • Ask a ton of questions about anything that you don’t know.  Don’t be afraid to speak up and just ask.
  • Be true to yourself.
  • You can do more than you think you can.
  • Stay driven and really believe in yourself.



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