59: Karla the Losen Reinvents Keepsake Storage
Karla the Losen reinvented keepsake storage by launching Savor. Karla and her cofounder, Jennifer McAllister-Nevins, spent over two years researching, prototyping, designing and redesigning their product.
During our conversation, we discussed about the importance of talking to the right people in order to develop the best product. For Savor, Karla and Jennifer consulted professional archivists to understand the challenges that exist with maintaining the integrity of items such as papers and photographs. Based on talking to the right people, unique product benefits incorporated into the design of the Savor products.
Listen to your consumer and your customer base.
Her Advise to Aspiring Female Entrepreneurs
- Use whatever resources you can find around you to figure out whether there’s some merit to your idea.
- Create prototypes in a “frankenstein” method to mimic the final product. This will allow you to see and feel the form and to understand the function. Start with something very, very rough. Use whatever resources you can find around you to figure out whether there is some merit to your idea.