Month: July 2017

Loree Sandler was fed up with the utilitarian look of the average birthday candle. So, she decided to do something about it.  She launched Let Them Eat Candles, a line of edible chocolate candles.  As Loree describes them, candles are wish delivery systems and should compliment birthday cakes.  Using on her creativity, enthusiasm and tenacity she was able to  move beyond roadblocks so that she could successfully launch her product line.

Her Philosophy

If it seems that the journey to starting your business is taking a long time, take a step back and say to yourself, “No one’s ever done this before. So, this must be how long it takes.”  Everyone’s journey is really different and this is how long it’s taking me.  I can’t beat myself up over it.


Her Advise to Aspiring Female Entrepreneurs

  • Try it.  It takes more energy to think about it and abandon it than it does to just give it and give it all you’ve got.
  • Keep resetting your bar.  Reframe your goal.  Most people set their bar too low.



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