63: Shunta Grant Launched Because of Zoe Designs
Shunta Grant is a lawyer turned entrepreneur. She created Because of Zoe Designs out of her own need to give her daughter unique hair bows and headbands. Sold both online and in retail stores across the country, Because of Zoe Designs is known for its modern, colorful and well made handmade hair bows for girls. In addition to running a thriving products based business, Shunta is also a business educator, teaching creatives how to joyfully build businesses through her online teaching and her new show, the Business Life & Joy podcast. Needless to say, we had a great conversation.
Our greatest fear should not be of failure but of succeeding at something that doesn’t really matter.
Know your why – why is it that you’re doing what you’re doing – this is the best place to start
Her Advice to Aspiring Female Entrepreneurs
Figure out your why. Figure out what you want your life to look like and then make your business fit within that. Don’t do it the other way around where people figure out what do I want to do and how will I jam my life to fit into that. This is the source of frustration. What do you want your life to look like and then work backwards. What parts of your business do you have to build to get there. Find that beautiful harmony between your business and your life.